Background: One Passionate Coach, Too Many Tasks
In early 2024, a certified wellness coach based in Rabat approached ESP. She had been working with private clients for nearly three years, offering 1:1 coaching, digital workshops, and free health resources through social media.
Her challenge wasn’t attracting interest — it was managing it.
She was doing everything manually: intake forms, payments, scheduling, email follow-ups, reminders, and content creation.
What started as a fulfilling mission was quickly becoming an exhausting full-time job.
She didn’t need more apps.
She needed a system.
The Problem: Manual Burnout
Here’s what her weekly workload looked like before ESP stepped in:
- Answering DMs and emails to book calls
- Manually creating Zoom links and calendar invites
- Sending PayPal links one by one
- Writing reminder emails for every session
- Tracking payments on a spreadsheet
- Posting on Instagram with no schedule or direction
She was spending more time managing logistics than coaching clients.
As she described it: “I’m running a full business from my phone — and it’s eating up my life.”
ESP’s Solution: Build an Invisible Team with Smart Tools
We proposed a complete automation and brand refresh package.
Our goal: give her back time, confidence, and control — without adding complexity.
Phase 1: Brand System & Website
We started with the essentials:
- New logo and brand visuals tailored to a calm, modern wellness aesthetic
-
A clean, mobile-first website with sections for:
- Services
- Free resources
- Client testimonials
- Booking and payment
The website was designed to serve as a 24/7 assistant — not just a portfolio.
Phase 2: Business Automation Workflow
Next, we built an automation stack using Odoo, Zapier, and Calendly:
- Client books a session → auto-confirmation email is sent
- Payment collected automatically via Stripe → invoice is generated
- Zoom link created and emailed 24h before the session
- Post-session survey + feedback form delivered automatically
- Email marketing sequence triggered based on service
We also connected her content planning to a Notion dashboard synced with her newsletter and blog.
What took her 10+ hours per week was reduced to 30 minutes.
The Result: Peace of Mind and Growth
Within 60 days, here’s what changed:
- Revenue increased by 45% from new service packages
- She had more free time and fewer client no-shows
- Her Instagram engagement doubled thanks to consistent content
- She launched her first digital product (a 7-day self-care workbook)
- Client feedback improved dramatically, citing “professionalism” and “ease of booking”
Most importantly, she said:
“Now I feel like I have a business — not a burnout machine.”
Why This Case Matters
This story isn’t unique.
Coaches, consultants, and creators across emerging markets are stuck in the same loop — serving people well, but buried in admin.
Automation isn’t just for tech companies. It’s for anyone who wants to scale their impact without hiring a team.
ESP specializes in helping solo professionals build back-end systems that let them focus on what they do best.
Want to Do the Same?
If you’re a service-based entrepreneur or wellness professional, we can help you:
- Build your online platform
- Automate your scheduling, payments, and follow-ups
- Launch digital products
- Turn your expertise into a streamlined, scalable offer
Let’s create the structure your business deserves — and the freedom you need.
Book a discovery session with ESP today.